Privacy Policy

1st Round Ammunition ("we," "us," or "our") respects your privacy. This policy explains what information we collect when you visit our website or place an order, how we use it, and the choices you have.

We collect information you provide directly to us, including:

• Contact details such as your name, email address, phone number, and shipping/billing address.
• Order information, including the products you purchase and pickup or delivery preferences.
• Messages and inquiries you send through our contact or dealer forms.
• Phone and email marketing preferences submitted through our welcome offer signup, including the applicable consent records.
• Basic technical data (such as browser type and pages visited) collected automatically as you use the site.

Payment is processed securely through our payment provider; we do not store your full card details.

• To process, fulfill, and communicate about your orders and pickups.
• To respond to your questions, custom-service requests, and dealer inquiries.
• To verify eligibility and comply with applicable firearms and ammunition laws.
• To improve our website, products, and customer service.
• To deliver requested promotions and, when you opt in, send marketing communications by email or text message.

We do not sell your personal information. We share it only with service providers who help us operate our business — such as payment processors, shipping carriers, and communication providers used for opted-in email or text messaging — and when required by law or to comply with legal and regulatory obligations related to the sale of ammunition and firearms.

Our products are intended only for individuals of legal age to purchase ammunition. We do not knowingly collect information from anyone who is not legally permitted to buy our products.

We use cookies and similar browser storage technologies to keep the storefront secure and make core features work properly. The cookie banner lets you choose whether to allow optional analytics and marketing technologies.

• Essential storage: supports your cart, account session, site security, and the record of your cookie preference. These features are always on because the storefront cannot function properly without them.
• Optional analytics: may help us understand site performance and improve the shopping experience when you choose to allow it.
• Optional marketing: may support more relevant promotions and communications when you choose to allow it.

You can select Accept All, Reject Optional, or Manage in the banner. The current storefront does not load optional analytics or marketing tools unless that preference is enabled. Your choice is saved in your browser so the banner does not repeatedly appear.

You can withdraw your optional choice by clearing this site's cookies and browser storage, after which the banner will appear again. You can also contact us with questions about your privacy choices.

We use reasonable administrative and technical measures to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

You may request access to, correction of, or deletion of your personal information by contacting us. You can also opt out of marketing emails at any time by using the unsubscribe link in the message. For marketing text messages, reply STOP to unsubscribe or HELP for help. You can also contact us to withdraw your marketing preferences or ask questions about the consent associated with your signup.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

Questions about this policy? Email admin@1stroundammo.com or call 239.205.6098, Monday–Friday 7:00 a.m.–3:00 p.m. Eastern.